MAKE IT
MATTER.
I lead digital experiences that work harder, look better, and give people a reason to care.
Ideas made real.
A cross section of digital platforms, identity work, and the things that happen when strategy meets craft.
Product Ownership and StrategyProduct Owner: Bio-Rad.com ↗
As Product Owner for Bio-Rad.com, I lead the strategy and capability roadmap for Bio-Rad’s global digital presence, translating…
Web Design and DeploymentWebsite Design & Development ↗
I design, build, and launch websites from the ground up—taking projects from an initial idea or rough set…
Graphic DesignGraphic Design & Visual Communication ↗
I’ve spent years designing things that live beyond the screen—from album covers, vinyl and CD packaging to books,…
How can we do it better?
Pick a challenge. Shift the dial. See how I would start.
Move toward Strategy or Creative to change the emphasis of the response.
Map the journeys, find where people get stuck, and turn the biggest friction points into a focused product roadmap.
Prototype a clearer path through the content, then test the language and interactions with real visitors.
Left brain.
Right volume.
I’m a web and product leader who likes solving messy problems with good people. I connect strategy, technology, and design to turn ambitious ideas into useful experiences.
Beyond the screen: husband, dad, graphic designer, and musician. The creative side isn’t a side project. It shapes how I lead.
CONNECT ON LINKEDIN ↗Words & other
noise.
LET'S MAKE
SOMETHING GOOD.
Have a project in mind? Tell me about it.